Nokia devises strategy to get back on top in Cambodia
When Seth Vitou, 22, started using a mobile phone in 2008, he got a Nokia. “It was the brand that had the highest quality and best design,” he said. Now he’s saving up his salary for a new phone, but this time he won’t be buying one from the Finnish company—Seth Vitou wants an iPhone.
“I think that Apple is the best brand for touch screen sensitivity, camera, and applications,” he said. Nokia, in his mind, just can’t compete with the iPhone or devices that run the Android operating system.
His is yet another small story in the larger, nearly tragic tale surrounding Finland’s Nokia, a company which was once the global mobile phone leader, but has watched its dominance fade as rivals like Samsung, Apple and low-cost Chinese-made phones hack away at its market share. Still, Nokia is not going down without a fight and has now adopted a strategy in Cambodia focusing on the middle-low range of the market. It recently released a new low-cost smartphone that aims to capture a healthy segment of the Kingdom’s still-growing market.
To be continued...
Source: Economics Today, Issue 118
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